SyntheticAuthentic
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Quoted.Wrote.

Every card below leads to my thoughts covered in California Management Review, The Business Times, Forbes, LSE Business Review, I by IMD, and Research World.

California Management Review The Business Times Forbes LSE I by IMD Research World
California Management Review

Authenticity runs on three levers.

Credibility. Transparency. Reputation.

I by IMD

When nothing looks fake, looking real is worth less.

Trust becomes a system.

LSE Business Review

Acting authentic can backfire.

Credibility beats personality.

Business Times

CEO trust does not erode. It snaps.

Risk shows up before the headline.

Research World

The fastest crisis reply does not always win.

The most authentic one often does.

Forbes India

Claim less. Prove more.

Executive education as verification lab.

I by IMD

Posting more achieves little.

Signal stacking changes the odds.

I by IMD

AI-written executive posts barely travel.

Fluency is not credibility.

Press and speaking

Ask for the private briefing.

Boards, agencies, faculties, and builders.

The person behind the research

Prashant Saxena

A Singaporean practitioner-scholar who coined the term Synthetic Authenticity. He researches AI personas at Nanyang Technological University, teaches at business schools, and leads revenue for Isentia across Southeast Asia, where he advises government agencies and brands.

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Prashant Saxena speaking on stage

Synthetic Authenticity is Prashant Saxena’s research programme on how AI personas, including social robots, virtual influencers, companions, advisers and shopping agents, earn, exercise and lose legitimacy. It examines what makes an artificial persona appropriate enough to trust, buy from, learn from, disclose to or permit to act, and where acceptance turns into scrutiny, resistance or dependence. Written for CMOs, policymakers, deans, AI builders, communications leaders and the media.

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A personal research site for anyone interested in AI personas. Views are the author’s own and are not those of Isentia, Nanyang Technological University or ESSEC. Disclosures, affiliations and data provenance.

AI-persona photographs and open assets via Wikimedia Commons, credited to Willy Jackson, Xavier Care, RuinDig/Yuki Uchida, ITU Pictures and Tekniska museet/Peter Hall, alongside public-domain AI-generated media. The care and shopping-agent interface images were generated for Synthetic Authenticity. Original photographs retain their original colours.