Practice

Different forums.Practical advice.

Frameworks and findings on AI disclosure, persona design, and public confidence. They are tested against reputation, policy, revenue, and pedagogy through regional commercial leadership, business-school classrooms, founder mentoring, and Southeast Asia briefing rooms.

Working with Isentia

Prashant leads revenue for Isentia across Southeast Asia. Isentia is a media intelligence and social listening company operating across Asia-Pacific, part of Pulsar Group.

For media intelligence, social listening, or research partnerships at an organisational level, the engagement runs through Isentia rather than through this site. Contact [email protected].

Speaking, teaching and academic collaboration enquiries are handled personally — see the contact details in the footer.

On the main stage & in panels

Keynotes, conferences, and panels across Southeast Asia, translating Synthetic Authenticity research for marketing, comms, and policy audiences.

Prashant Saxena speaking on a blue-lit stage
PR Asia
Keynote on comms leadership in the age of synthetic media. Singapore. Delivered as Regional Vice President, Isentia.
DigiCon Asia keynote
DigiCon Asia
Keynote on narratives around AI that drive engagement. Singapore. Delivered as Regional Vice President, Isentia.
DMAP DigiCon talk on narrative intelligence
DMAP DigiCon
Keynote on narrative intelligence and synthetic content in marketing. Philippines. Delivered as Regional Vice President, Isentia.
Infobank Digital Brand Awards
Infobank · Digital Brand Awards
Keynote on brand authenticity in algorithmic feeds. Jakarta. Delivered as Regional Vice President, Isentia.
Industry panel on AI and authenticity
Industry panel
Authenticity in the AI world. Panel appearance as Regional Vice President, Isentia.
Applied masterclass with an industry audience
Applied masterclass
Audience-judgment economics, read from Isentia and Pulsar media intelligence data. Delivered as Regional Vice President, Isentia.
Students and founders

The same work in classrooms and accelerator rooms, where AI changes marketing pedagogy and startup judgment.

Founder Institute · startup mentor

Mentoring pre-seed founders across Founder Institute chapters in Asia Pacific, on AI personas, positioning and audience trust.

Teaching at ESSEC lecture hall
ESSEC
AI-backed marketing curriculum.
SP Jain cohort group photo
SP Jain
Audience judgment and AI.
Authenticity Lab with ESSEC EMBAs
Authenticity Lab
EMBAs pressure-testing live corporate authenticity claims.
ESSEC cohort group photo with Prashant Saxena
ESSEC cohort
One of the ESSEC cohorts working through AI-backed marketing judgment.
Students presenting public sector AI case
Public sector case
AI trust in public communication.
Founder Institute mentoring session
Founder Institute
Mentoring founders on AI, brand, and trust.